When Everyone Agrees, Run | John Robb on Patreon

Wow, what a week with the battle for Twitter.  Here s a recap of how it ended:

• The #swarm s battle with Musk hit a critical threshold when Twitter announced it would be blocking accounts that promoted competitors (this is considered something that only bad companies do).

NOTE: This move was needlessly provocative since it could have quickly and quietly been done using technical means putting warnings on cross-links, blocking access to follower lists (the graph), or degrading the reach of promotional accounts.

• The new rules pulsed the swarm, and it mobilized.  Within hours, the mobilization became a maelstrom of moral outrage ( how dare he ) and departures ( I m going.  You can find me on XYZ ) even among non-aligned independents.
• To halt the collapse, Musk offered to resign from the company if people voted him out.  The news of Musk s potential departure led to a rapid dissipation of the swarm. The poll ran for 12 hours.  17.5 m votes were cast, 57.5% voted for Musk to leave, and 42.5% voted for him to stay.

If Musk does leave, the war with the swarm won t end.  However, any new CEO will start from where Musk left it.

via www.patreon.com

John Robb is one of the most astute observers of this strange new world we find ourselves in.