Why Toblerone Is Dropping a Famous Swiss Mountain From Its Packaging – The New York Times

Under a Swissness law, national symbols can be used to promote chocolate only when the milk it contains is sourced exclusively from Switzerland, as well as 80 percent of all other raw materials too. For milk-based products, the processing and manufacturing must also take place in Switzerland, according to the law the latest version of which came into effect in 2017. There are exceptions for products like cacao, which is grown in humid climates.

The Matterhorn, the Alpine peak that is one of Switzerland s most famous landmarks, standing at 14,692 feet, has appeared on Toblerone packaging since 1970, according to Mondelez.

via www.nytimes.com

What a strange use of national power. But I guess they can do it if they want to. Could Britain do this for the white cliffs of Dover? Arizona for the Grand Canyon? Boise for Lucky Peak reservoir?