The tyranny of Google – spiked
At one point in his book, Jarvis allows himself a dark thought: What would happen if Google fell from its saintly standards and tried to screw us? We needn t worry, he assures us: Google could lose our trust the moment it misuses the data it has about us or decides to use our growing dependence on it as a chokehold to charge us (as cable companies, phone companies and airlines do).
Such optimism seems very naïve today. It is still true that Google does not charge us, as consumers, directly. But multiple authorities across several continents have judged that it does operate a chokehold on competition, and this costs us all a lot.