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The Right Coast
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Companies That Embraced Social Issues Have Second Thoughts – WSJ

By Thomas A. Smith

In May, clothing company The North Face released a video for Pride Month featuring drag performer Pattie Gonia. The ad was similar to the one the performer appeared in for the outdoor-apparel maker a year earlier. The reaction was not. 

Within hours, calls for a boycott of the company spread on social media. The North Face wants to be the next Bud Light! one user wrote. Aren t you supposed to learn from others mistakes? another user said.

via www.wsj.com