Don t dismiss the consequences of last week s flash-in-the-pan culture spat. The sincere proclamations, as funny as they are, will have probably succeeded in spooking agencies and politicians looking to protect citizens from being locked into reliance on dangerous fossil fuels. It serves the industry well to lay these emotional land mines, where an epidemic of viral madness is triggered when tripped by even the merest suggestion of regulation of insidious fossil fuel reliance. The technique has served the industry well I lived through the right wing in Australia permanently toxifying carbon pricing using this technique.
But the looming slow-burn disinformation campaign will toxify the information space in deeper and more damaging ways. Once the doubt about well-established scientific links sets in, it takes years and years to recover. Given the way the fossil fuel industry is under siege on various fronts, it s almost certain to attack the emerging science of immediate health impacts, even if that only adds a few extra months or years of life to its inevitably doomed industry. It s certainly hoarded enough conflict cash to pay for it several times over.