Rumble Makes Play for TV-News Audiences With Daily News Shows – WSJ

Video-sharing site Rumble Inc. has hired a small number of high-profile personalities to host daily live news shows on its platform, people familiar with the matter said, a sign the YouTube alternative is making a play for TV-news audiences.

The hosts tapped include journalist Glenn Greenwald, the people said. The company has committed to spend $50 million on contracts for the hosts, they said.

Toronto-based Rumble, which started nearly a decade ago as a place to share lighthearted videos, has grown in popularity among right-leaning users in recent years. It is among the tech platforms seeking to build an alternative ecosystem as Apple Inc. and Alphabet Inc. s Google sidelined Parler, a free-speech-focused social-media network favored by conservatives, in the wake of the Jan. 6, 2021 attacks on the Capitol. Parler has since been reinstated on both app stores.

Rumble s move toward live news programming comes as it plans to go public through a merger with special-purpose acquisition company CF Acquisition VI.

via www.wsj.com

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