This Texan Aims to Resurrect the Woolly Mammoth to Save the Planet Texas Monthly
The new business is called, naturally, Colossal, and it aims to reintroduce the long-extinct woolly mammoth to the Arctic. Or close to that: technically, Colossal, which officially launches today, aims to create a new kind of hybrid beast by combining mammoth DNA recovered from the Siberian permafrost with that of an Asian elephant. They ll set the resulting shaggy-haired mammophants loose on the tundra, where, in theory, the creatures trampling and pooping and rooting around will eventually help the landscape return to its former state, before it was denuded of grass cover after the Pleistocene period. This is again, in theory important because said grass cover could soak up a tremendous amount of the excess carbon dioxide that human activity has released into the atmosphere. Colossal is resurrecting the woolly mammoth to fight climate change.
Deep breath. What?
What could go wrong?