Opinion | Personalization Has Failed Us – The New York Times

Our tastes are rarely simple enough for an algorithm to make sense of. You may love the Beatles but hate the Rolling Stones. You might despise William Gibson but adore Neal Stephenson. You may be a fan of Deep Impact or Armageddon, but (probably) not both. Our preferences about what we like are often arbitrary, disjointed from the logic required for an algorithm to function. Over at Vox, Kyle Chayka discusses this in regard to fashion, asking, How good of a tastemaker can a machine ultimately be? These recommendations rarely go past the boundaries of what we already know and enjoy, and that s not usually how we find our next favorite thing. There s no risk factor with curated media.

via www.nytimes.com

True, true, true.