Tech Bro Uniform Meets Margaret Thatcher. Disruption Ensues. – The New York Times

The death knell of the Patagonia vest, at least as a symbol of utopianism co-opted by the tech and venture capital world and transformed into shorthand for a certain kind of unbridled corporate power, was much predicted last summer.

That is when the outdoor recreation company put its puffers where its principles were and said it would no longer make vests branded with its own name and the names of companies that did not share its environmental commitments.

Woe to the bros! cried customers and commentators alike, in both glee and horror.

The prophesies of doom turned out to be somewhat overstated. But they may soon be heard again in the land, thanks to an unexpected source: Simon Denny, a New Zealand-born artist who lives in Berlin.

via www.nytimes.com

The vests are very comfy and you can get a non-Patagonia brand for about $25.