God Is Dead. So Is the Office. These People Want to Save Both – The New York Times
In simpler times, divinity schools sent their graduates out to lead congregations or conduct academic research. Now there is a more office-bound calling: the spiritual consultant. Those who have chosen this path have founded agencies some for-profit, some not with similar-sounding names: Sacred Design Lab, Ritual Design Lab, Ritualist. They blend the obscure language of the sacred with the also obscure language of management consulting to provide clients with a range of spiritually inflected services, from architecture to employee training to ritual design.
Their larger goal is to soften cruel capitalism, making space for the soul, and to encourage employees to ask if what they are doing is good in a higher sense. Having watched social justice get readily absorbed into corporate culture, they want to see if more American businesses are ready for faith.
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We ve seen brands enter the political space, said Casper ter Kuile, a co-founder of Sacred Design Lab. Citing a Vice report, he added: The next white space in advertising and brands is spirituality.
via www.nytimes.com