The High-Pressure Business of Selling Woke Corporate Armor | RealClearInvestigations

Now, with boycotts becoming a fixed tactic, including secondary boycotts targeting states with new Republican-backed voting laws, Jammi has transitioned from aggressor to protector: advising companies on how to avoid becoming targets. Her new enterprise, Check My Ads, says it provides brand safety training that empowers marketers to protect their brands & We help you identify where your ad dollars are going and to align your media buy with your values.

Jammi is part of what some see as a sensible evolution in which corporations behave in a socially responsible manner while shoring up their businesses against market disruptions in a bewildering time of cultural conflict. But critics see the shift as a pure protection racket: a growing field of progressive groups and personalities exploiting cancel culture for both political gain and personal profit.

via www.realclearinvestigations.com

Predictable but execrable.